After Tokyo and Shanghai, the capital of South Korea, the “land of the morning calm,” is establishing itself as a new trend laboratory in East Asia. Built on two thousand years of history, this “special city” demonstrates exceptional dynamism in multiple areas: high technology, of course, but also at the forefront of the artistic scene, particularly in fashion and gastronomy. With the confidence of its young democracy, Seoul is turning heads.

1- Exciting Seoul

On two thousand years-old foundations, Seoul demonstrates exceptional dynamism in multiple areas: high technology, of course, but also fashion, art, and gastronomy. The capital combines a rich historical heritage with a modern and creative atmosphere, making it one of the most fascinating cities to discover in South Korea.

2- Exceptional nature and vestiges

Primary forests, volcanoes, waterfalls, lakes, and caves: whether it is Mount Songni National Park or the Jeju Island Geopark, Korean nature is a land of abundance and exceptional richness. An Eden to which are added thousand-year-old cultural vestiges: temples, fortresses, and sanctuaries classified as UNESCO World Heritage Sites. These are moving testimonies to the influence of Buddhism, Zen, and Confucianism on the region.

3- Shopping & style

We knew about fashion weeks in Paris, New York, London, and Milan. You now have to mark Seoul’s Fashion Week on your calendar or risk being overwhelmed. Elegance, sobriety, and refinement are among the latest inspirations that fashion hunters from around the world have found in the streets of Seoul.

When it comes to shopping, the capital offers an impressive range, from antiques to high-tech products and from concept stores to XXL shopping centers. It is another way to experience the modern culture and creativity of South Korea.

4- Capital design & arty

Behind an apparently anarchic appearance, Seoul hides its mastery of feng shui, its talent for design, and its particular taste for modern art. With places such as the Dongdaemun Design Plaza, a UFO-like building designed by Zaha Hadid, and the Leeum, designed by Jean Nouvel, Mario Botta, and Rem Koolhaas, Seoul has developed a remarkable cultural identity.

With galleries exhibiting artists such as Louise Bourgeois, Damien Hirst, and Anish Kapoor, Seoul has become an important destination for contemporary art and design.

5- A gastronomer’s night out

If K-pop (Korean pop music) has the merit of crossing borders, it is not to everyone’s taste, even in South Korea. Hip-hop, rap, and independent rock occupy a growing place on the Seoul music scene.

In a city in perpetual evolution, the nightlife is vibrant. Furthermore, young chefs are developing an increasingly attractive gastronomic scene. Seoul is indeed one of the liveliest cities in the world.